September 30 – October 2

San Francisco

Save the date for 2020

Monday, June 6, 2016
The Robert Trent Jones Golf Club
One Turtle Point Drive, Gainesville, VA 20155



Louis Rosenberg, PhD

CEO & Chief Scientist
Unanimous AI

Ray Grady

Salesforce B2B Commerce

Carl Agers

Executive Vice President, Strategy
Hero Digital


Kerry Bodine’s book, Outside In: The Power of Putting Customers at the Center of Your Business, helps business leaders understand the financial benefits of great customer experiences—and how their organizations must change in order to deliver them.

In 2014, she founded Kerry Bodine & Co., a customer experience consultancy focused on customer journey mapping and experience design. She’s also a frequent keynote speaker at conferences and private corporate events around the world.

Kerry’s ideas, analyses, and opinions have appeared on sites like The Wall Street Journal, Harvard Business Review, Fast Company, Forbes, and USA Today. She holds a master’s degree in human-computer interaction from Carnegie Mellon University.


GlobalLink NEXT is an annual invitation-only conference hosted by TransPerfect. This event unites everyone that makes GlobalLink GO—engineers, training staff, client support teams, and executives, along with fellow GlobalLink users from around the globe.


Park Central San Francisco
50 3rd St
San Francisco, CA 94103

Click here for directions to Park Central San Francisco



Rémy Merckx is the Vice-President of Digital for Radisson Hotel Group based in the EMEA company headquarters in Brussels. He is in charge of leading, developing, and delivering the global digital strategy by optimizing all hotel sales through the group digital, including web, mobile and Apps channels, driving incremental business and revenues to the branded hotels by increasing significantly the traffic and the conversion of the branded digital platforms. Remy is also an active member of the Global Commercial Steering Committee.


Carl is a tenured marketing executive with a deep background in developing unique brand propositions and creating complementary marketing strategies. He currently serves as a Senior Vice President of Marketing Services at Hero Digital, an independent customer experience agency. For more than 25 years, Carl has led digital experience and cross-channel marketing strategies for leading organizations, including Salesforce, Dell, Western Digital, Symantec, Cisco, Genentech, and Apple.


Brett Roth
Senior Manager, Web Marketing
David Henderson
Director Content Operations & Localization
Eva Orlowski
Executive Director, Global Online Production
The Estée Lauder Companies Online
Frank Volinsky
Globalization Strategy and Operations Manager
Georg Kirchner
Globalization Technology Manager
Dell EMC
Gregg Okunami
Program Manager
Hewlett Packard Enterprise
Kathryn Hendricksen
Marketing & Communications - Localization Services
Hewlett Packard Enterprise
Matteo Togni
Product Manager
Michael Radnitz
Senior Producer, Localization
Blizzard Entertainment
Romina Herrera
Web Content Coordinator
Nicklaus Children’s Health System
Ron Watson
Director Engineering Systems
Xylem Inc.
Seth Dobbs
Vice President, Engineering
HS2 Solutions
Shannon Parker
Digital Content and Globalization Strategist
Carnival Corporation
Sébastien Lieutaud
General Manager
Akeneo Inc.
Thais Arenas
Senior Manager, Localization Services

New speakers will be announced regularly leading up to the event.


  • DAY 1 (Sep 24)
  • DAY 2 (Sep 25)
  • DAY 3 (Sep 26)
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  • 8:00AM – 9:00AM Breakfast and Check-In

    9:00AM – 9:15AM Opening Remarks

    9:15AM – 9:30AM The GlobalLink Ecosystem

    Background on the history of GlobalLink, key developments over the last 10 years, insight into our core philosophies around utilizing technology to drive efficiencies in delivering global content, and a holistic view of how all of the GlobalLink products work together. Also a sneak peak at new products and functionality that will be covered in more detail over the rest of the conference!

    9:30AM – 10:00AM The Future of AI and Machine Translation

    Are the machines close to overthrowing humanity? Not yet (we hope), but right now there are massive productivity gains that can be achieved by implementing AI across your business (and not just related to translation). We will also cover how AI is helping to improve machine translation and will change the translation industry over the next several years. Note: We will also have a workshop around this topic on September 26 that will get more into the technical side of the equation.

    10:00AM – 10:45AM The GlobalLink Vision

    GlobalLink has many modules, but how are we working to get them to converge to provide a more seamless customer experience? This session will focus on current and future enhancements to GlobalLink Project Director and GlobalLink TransPort, SSO, and the next iteration of the GlobalLink UI (spoiler alert: it’s pretty cool).

    10:45AM – 11:00AM Break

    11:00AM – 11:30AM Keynote: Hero Digital

    11:30AM – 12:00PM GlobalLink Case Study - Hewlett Packard Enterprise

    12:00PM – 12:30PM Best Practices for Deploying GlobalLink

    So you just licensed GlobalLink, now what? This session will focus on the ideal engagement model for a smooth implementation process, client-side and GlobalLink-side dependencies, and will provide the blueprint for ongoing support of your shiny new globalization management solution.

    12:30PM – 1:30PM Lunch

    1:30PM – 2:00PM GlobalLink OneLink: What's New and What's Next

    Get a recap of all of the new features and functionality that have been added to our industry-leading proxy solution and learn about how the next iteration of the product is going to change the way you think about localizing complex websites.

    2:00PM – 2:30PM GlobalLink Case Study: Holland America

    2:30PM – 3:00PM Introducing GlobalLink Cloud Connect

    3:00PM – 3:30PM GlobalLInk Case Study: Microstrategy

    3:30PM – 3:45PM Break

    3:45PM – 4:15PM GlobalLink Case Study: Hilton

    4:15PM – 5:30PM Panel Discussion: Lessons Learned from the Front Lines

    This session will be a 90-minute interactive panel featuring localization experts from multiple companies using different GlobalLink solutions. Learn about what worked (and what didn’t work) for them in their global content odyssey, and get a chance to ask them questions about how you can improve your utilization of globalization management technology and streamline your processes for deploying and maintaining global content.

    5:30PM – 6:30PM Keynote Presentation: Kerry Bodine, Customer Experience Coach

    6:30PM – 7:30PM Cocktail Reception & Networking

  • Track:

    General Session



    8:00AM – 9:00AM Breakfast and Check-In

    9:00AM – 9:15AM Opening Remarks

    9:15AM – 9:30AM Keynote Presentation: Radisson Hotels

    9:30AM – 10:00AM GlobalLink Case Study: Estée Lauder

    10:00AM – 10:30AM Introducing Media.Next - The Future of Media Localization

    10:30AM – 10:45AM Break

    10:45AM – 11:15AM Scaling the Great (Fire) Wall of China

    Almost everyone wants to expand into China, but are you really prepared for the challenge of launching your brand or selling your product in this massive and complex market? This session will prep you for the challenges of doing business online in China and provide some pointers on how to avoid the dreaded “China Syndrome”.

    10:45AM – 11:15AM Case Study: HS2

    This workshop will cover content and personalization strategy for multinational brands. Topics will include content hierarchies, centralized content and local overriding, variables in personalization, and data-driven content strategy.

    11:15AM – 11:45AM Case Study: Akeneo

    11:15AM – 11:45AM Machine Translation and AI Workshop

    Learn about TransPerfect’s recent advances in AI, how we are deploying AI to meet the changing requirements of our customers, and the ideal use cases for using AI/MT. This is intended to be an interactive session where we address real world applications for this exciting new technology and discuss how AI/MT can help your business. Note: The session will be led by actual humans, not robots.

    11:45AM – 12:15PM GlobalLink Case Study: Blizzard Entertainment

    11:45PM – 12:15PM GlobalLink Case Study: Citrix

    12:15PM – 12:45PM GlobalLink Case Study: Nicklaus Children’s Health System

    12:15PM – 12:45PM GlobalLink Supply Chain Management

    12:45PM – 1:15PM GlobalLink Enterprise Reporting

    12:45PM – 1:15PM GlobalLink Case Study: Dell EMC

    1:15PM – 1:30PMClosing Remarks and Prize Drawing

    1:30PM – 2:30PM Lunch

  • 8:00AM – 9:00AM Breakfast

    9:00AM – 10:00AM Keynote Presentation

    10:00AM – 11:00AM Client Case Study

    11:00AM – 12:00PM Closing Session & Remarks

    12:00PM – 5:00PM Departures

*Please note that the GlobalLink NEXT USA 2018 schedule is subject to change.


It’s not hard to believe that is made up of the most travel-savvy people in the world. We asked our global team to share their favorite spots in Chicago so you can start planning your trip to GlobalLink NEXT!

1. Take a selfie at the Bean
Follow these tips to snap an insta-worthy pic at Chicago’s most visited landmark at Millennium Park.
2. Dive into a deep dish pizza
Chicago’s pizza claim to fame is often debated, check out the city’s top-rated pizzerias for an oozing slice (or two) of deep dish heaven.
3. Hop on the Chicago Architecture River Cruise
All aboard, architecture lovers! Cruise down the Chicago River to see the city’s famous skyscrapers and distinct skyline. Purchase your tickets here.
4. See “da Cubs” play at Wrigley Field
After breaking a 107-year drought, the Cubs are reigning World Series champions. Get your peanuts and crackerjacks and head to iconic Wrigley Field to see the home team—well, one of the home teams—take on the Cincinnati Reds.
5. Grab a cocktail at swanky rooftop
Don’t let the ‘Windy City’ stop you from enjoying a drink at two of our favorite rooftops: J. Parker and Cindy’s Rooftop.
6. Bike the Lakefront Trail and visit Navy Pier
Work off the pizza and cocktails (no regrets!) by biking the 18-mile stretch of Chicago’s scenic lakefront. Stop by Navy Pier for free live music and fireworks.
7. Spend a morning at the museums
Experience the city’s world-class museum scene by visiting these top picks: The Art Institute of Chicago, The Field Museum, Museum of Contemporary Art, and Museum of Science and Industry.
8. Catch a Broadway show or movie in the park
Broadway smash Hamilton hits the stage in September. Score tickets—and bragging rights—here.
9. Find your inner animal at the Lincoln Park Zoo
As one of the country’s last free, a visit to Lincoln Park is a no-brainer. Fun fact: The zoo’s first purchase was a bear cub for $10 in 1874. The bear pit was built in 1879, but they learned how to climb out and would regularly roam at night.
10. Charter a trolley for a VIP party or bar crawl
Tour ChiTown in your own private trolley, experiencing the best of the city’s nightlife. Head out on your own watch or have a driver help design your night. Either way, it’s a great way to maximize your time in Chicago.

Companies that have previously attended

GlobalLink NEXT 2017 Video


If you have any other questions or inquiries related to the event, please email

What does registration cost, and what does it include?

The registration fee for GlobalLink NEXT USA is $495. This fee covers admission to all sessions, breakfast, lunch, and the evening cocktail hour.

Is there a dress code?

Business casual attire is recommended for GlobalLink NEXT sessions. Smart casual or business casual is recommended for evening events.

May I bring a guest?

We encourage GlobalLink NEXT attendees to invite colleagues to also register for the conference. Space is limited for this event, so we suggest securing all spots as soon as possible.


Are you a journalist or analyst obsessed with tech conferences? Press passes provide exclusive access to all sessions, keynotes, and the GlobalLink NEXT evening event.

Apply Here