September 24-26

Washington, DC

The Future of Globalization Management

Monday, June 6, 2016
The Robert Trent Jones Golf Club
One Turtle Point Drive, Gainesville, VA 20155

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Keynote |Kerry Bodine|CUSTOMER EXPERIENCE COACH

Kerry Bodine’s book, Outside In: The Power of Putting Customers at the Center of Your Business, helps business leaders understand the financial benefits of great customer experiences—and how their organizations must change in order to deliver them.

In 2014, she founded Kerry Bodine & Co., a customer experience consultancy focused on customer journey mapping and experience design. She’s also a frequent keynote speaker at conferences and private corporate events around the world.

Kerry’s ideas, analyses, and opinions have appeared on sites like The Wall Street Journal, Harvard Business Review, Fast Company, Forbes, and USA Today. She holds a master’s degree in human-computer interaction from Carnegie Mellon University.

BE PART OF GLOBALLINK NEXT 2018!

GlobalLink NEXT is an annual invitation-only conference hosted by TransPerfect. Taking place in Washington, DC from September 24–26, this event unites everyone that makes GlobalLink GO—engineers, training staff, client support teams, and executives, along with fellow GlobalLink users from around the globe!

Venue


The Watergate Hotel
2650 Virginia Avenue NW
Washington, DC 20037
www.thewatergatehotel.com/

Click here for directions to The Watergate Hotel

This year, GlobalLink NEXT will be hosted at one of Washington’s most famous landmarks: The Watergate Hotel. Since its recent reopening following a $125 million renovation, every inch of the property has been restored to a modernized version of its former 70s vintage vibe.

Whether you are attending GlobalLink NEXT to learn more about globalization management, or perhaps to get a glimpse of the Scandal Room, we are confident you will enjoy spending time at the luxurious and sleek Watergate Hotel.


Discounted rooms are available at the Watergate Hotel during GlobalLink NEXT for $365 plus tax per night. To book, click here. The deadline for booking is August 27. Discounted rooms are also available at Courtyard by Marriott in Foggy Bottom for $270 plus tax per night.
To book, click here. The deadline for booking is August 27.

2018 GUEST SPEAKERS


Brett Roth
Senior Manager, Web Marketing
MicroStrategy
David Henderson
Director Content Operations & Localization
Hilton
Eva Orlowski
Executive Director, Production
Estée Lauder
Frank Volinsky
Globalization Strategy and Operations Manager
Citrix
Georg Kirchner
Globalization Technology Manager
Dell EMC
Gregg Okunami
Program Manager
Hewlett Packard Enterprise
Kathryn Hendricksen
Marketing & Communications - Localization Services
Hewlett Packard Enterprise
Matteo Togni
Product Manager
AutoNation
Romina Herrera
Web Content Coordinator
Nicklaus Children’s Health System
Thais Arenas
Senior Manager, Localization Services
Hilton

New speakers will be announced regularly leading up to the event.

SCHEDULE

  • DAY 1 (Sep 24)
  • DAY 2 (Sep 25)
  • DAY 3 (Sep 26)
  • 12:00PM – 3:00PM Arrivals & Lunch (On Your Own)

    3:00PM – 6:00PM Advanced Technology Workshops (By Invite Only)

    7:00PM – 9:00PM Welcome Reception

  • 8:00AM – 9:00AM Breakfast and Check-In

    9:00AM – 9:15AM Opening Remarks

    9:15AM – 9:45AM The GlobalLink Ecosystem

    Background on the history of GlobalLink, key developments over the last 10 years, insight into our core philosophies around utilizing technology to drive efficiencies in delivering global content, and a holistic view of how all of the GlobalLink products work together. Also a sneak peak at new products and functionality that will be covered in more detail over the rest of the conference!

    9:45AM – 10:15AM The Future of AI and Machine Translation

    Are the machines close to overthrowing humanity? Not yet (we hope), but right now there are massive productivity gains that can be achieved by implementing AI across your business (and not just related to translation). We will also cover how AI is helping to improve machine translation and will change the translation industry over the next several years. Note: We will also have a workshop around this topic on September 26 that will get more into the technical side of the equation.

    10:15AM – 11:00AM The GlobalLink Vision

    GlobalLink has many modules, but how are we working to get them to converge to provide a more seamless customer experience? This session will focus on current and future enhancements to GlobalLink Project Director and GlobalLink TransPort, SSO, and the next iteration of the GlobalLink UI (spoiler alert: it’s pretty cool).

    11:00AM – 11:15AM Break

    11:15AM – 11:45AM GlobalLink Case Study - Hewlett Packard Enterprise

    11:45AM – 12:30PM Best Practices for Deploying GlobalLink

    So you just licensed GlobalLink, now what? This session will focus on the ideal engagement model for a smooth implementation process, client-side and GlobalLink-side dependencies, and will provide the blueprint for ongoing support of your shiny new globalization management solution.

    12:30PM – 1:30PM Lunch

    1:30PM – 2:00PM GlobalLink OneLink: What's New and What's Next

    Get a recap of all of the new features and functionality that have been added to our industry-leading proxy solution and learn about how the next iteration of the product is going to change the way you think about localizing complex websites.

    2:00PM – 2:30PM GlobalLink Case Study: Holland America

    2:30PM – 3:00PM Introducing GlobalLink Cloud Connect

    3:00PM – 3:30PM GlobalLInk Case Study: Microstrategy

    3:30PM – 3:45PM Break

    3:45PM – 5:00PM Panel Discussion: Lessons Learned from the Front Lines

    This session will be a 90-minute interactive panel featuring localization experts from multiple companies using different GlobalLink solutions. Learn about what worked (and what didn’t work) for them in their global content odyssey, and get a chance to ask them questions about how you can improve your utilization of globalization management technology and streamline your processes for deploying and maintaining global content.

    5:00PM – 6:00PM Keynote Presentation: Kerry Bodine, Customer Experience Coach

    6:00PM – 7:00PM Cocktail Reception & Networking

  • Track:

    General Session

    Business

    Technical

    8:00AM – 9:00AM Breakfast and Check-In

    9:00AM – 9:15AM Opening Remarks

    9:15AM – 9:45AM Keynote Presentation

    9:45AM – 10:15AM GlobalLink Case Study: Estée Lauder

    10:15AM – 10:45AM Introducing GlobalLink Play - The Future of Media Localization

    10:45AM – 11:15AM Break

    11:15AM – 11:45AM Scaling the Great (Fire) Wall of China

    Almost everyone wants to expand into China, but are you really prepared for the challenge of launching your brand or selling your product in this massive and complex market? This session will prep you for the challenges of doing business online in China and provide some pointers on how to avoid the dreaded “China Syndrome”.

    11:15AM – 11:45AM Machine Translation and AI Workshop

    Learn about TransPerfect’s recent advances in AI, how we are deploying AI to meet the changing requirements of our customers, and the ideal use cases for using AI/MT. This is intended to be an interactive session where we address real world applications for this exciting new technology and discuss how AI/MT can help your business. Note: The session will be led by actual humans, not robots.

    11:45AM – 12:15PM GlobalLink Case Study: Blizzard Entertainment

    11:45AM – 12:15PM GlobalLink Case Study: Citrix

    Learn about a global software leader’s holistic approach to website localization in multiple languages, their challenges along the way (including dealing with everyone’s favorite acronyms – GPDR, SEO, and SEM) and how they use GlobalLink to optimize their processes.

    12:15PM – 12:45PM GlobalLink Enterprise Reporting

    What gets measured gets done. This session will focus on the powerful reporting capabilities of GlobalLink and how you can use this data to drive process efficiencies across your global content requirements.

    12:15PM – 12:45PM GlobalLink Supply Chain Management

    We get it, you don’t always work with us exclusively. Or you may not use our translation services at all (which makes us sad, but we hold no grudges). Learn how using GlobalLink can make the process of managing and measuring multiple translation resources more efficient, transparent, and cost effective, with or without our world-class language services (yes, this is a shameless plug).

    12:45PM – 1:15PM GlobalLink Case Study: Nicklaus Children’s Health System

    12:45PM – 1:15PM GlobalLink Case Study: Dell EMC

    1:15PM – 1:30PMClosing Remarks and Prize Drawing

    1:30PM – 2:30PMClosing Lunch

  • 8:00AM – 9:00AM Breakfast

    9:00AM – 10:00AM Keynote Presentation

    10:00AM – 11:00AM Client Case Study

    11:00AM – 12:00PM Closing Session & Remarks

    12:00PM – 5:00PM Departures

*Please note that the GlobalLink NEXT USA 2018 schedule is subject to change.

7 REASONS TO ATTEND GLOBALLINK NEXT CHICAGO


It’s not hard to believe that Translations.com is made up of the most travel-savvy people in the world. We asked our global team to share their favorite spots in Chicago so you can start planning your trip to GlobalLink NEXT!

1. Take a selfie at the Bean
Follow these tips to snap an insta-worthy pic at Chicago’s most visited landmark at Millennium Park.
2. Dive into a deep dish pizza
Chicago’s pizza claim to fame is often debated, check out the city’s top-rated pizzerias for an oozing slice (or two) of deep dish heaven.
3. Hop on the Chicago Architecture River Cruise
All aboard, architecture lovers! Cruise down the Chicago River to see the city’s famous skyscrapers and distinct skyline. Purchase your tickets here.
4. See “da Cubs” play at Wrigley Field
After breaking a 107-year drought, the Cubs are reigning World Series champions. Get your peanuts and crackerjacks and head to iconic Wrigley Field to see the home team—well, one of the home teams—take on the Cincinnati Reds.
5. Grab a cocktail at swanky rooftop
Don’t let the ‘Windy City’ stop you from enjoying a drink at two of our favorite rooftops: J. Parker and Cindy’s Rooftop.
6. Bike the Lakefront Trail and visit Navy Pier
Work off the pizza and cocktails (no regrets!) by biking the 18-mile stretch of Chicago’s scenic lakefront. Stop by Navy Pier for free live music and fireworks.
7. Spend a morning at the museums
Experience the city’s world-class museum scene by visiting these top picks: The Art Institute of Chicago, The Field Museum, Museum of Contemporary Art, and Museum of Science and Industry.
8. Catch a Broadway show or movie in the park
Broadway smash Hamilton hits the stage in September. Score tickets—and bragging rights—here.
9. Find your inner animal at the Lincoln Park Zoo
As one of the country’s last free, a visit to Lincoln Park is a no-brainer. Fun fact: The zoo’s first purchase was a bear cub for $10 in 1874. The bear pit was built in 1879, but they learned how to climb out and would regularly roam at night.
10. Charter a trolley for a VIP party or bar crawl
Tour ChiTown in your own private trolley, experiencing the best of the city’s nightlife. Head out on your own watch or have a driver help design your night. Either way, it’s a great way to maximize your time in Chicago.

Companies that have previously attended

GlobalLink NEXT 2017 Video

FAQ

If you have any other questions or inquiries related to the event, please email GlobalLinkNEXT@translations.com

What does registration cost, and what does it include?

The registration fee for GlobalLink NEXT USA is $495. This fee covers admission to all sessions, breakfast, lunch, and the evening cocktail hour.

Is there a dress code?

Business casual attire is recommended for GlobalLink NEXT sessions. Smart casual or business casual is recommended for evening events.

May I bring a guest?

We encourage GlobalLink NEXT attendees to invite colleagues to also register for the conference. Space is limited for this event, so we suggest securing all spots as soon as possible.

PRESS & ANALYSTS

Are you a journalist or analyst obsessed with tech conferences? Press passes provide exclusive access to all sessions, keynotes, and the GlobalLink NEXT evening event.

Apply Here

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